Zakat and Marketing: Innovative Approaches to Enhance Zakat Distribution in Jigawa State, Nigeria

Abstract

Background: In Nigeria, zakat is increasingly recognized as a tool to address social inequality and promote economic well-being. Inspired by Indonesia’s National Zakat Agency (Baznas), zakat institutions in Jigawa State aim to enhance zakat management. The integration of digital marketing strategies has proven effective in improving zakat collection and distribution, thus supporting economic growth and social equity.

Methods: This qualitative study uses case studies and a literature review to explore how zakat institutions in Jigawa State can adopt digital marketing strategies to optimize zakat distribution. It also considers Islamic legal perspectives on zakat practices within this framework.

Results: The findings suggest that digital marketing strategies, such as online campaigns and digital donation platforms, significantly improve public awareness of zakat, increase transparency, and streamline distribution. These strategies help expand zakat's reach and ensure it supports both social equity and local economic development.

Discussion: The study highlights the potential of digital marketing to modernize zakat practices. By leveraging these tools, zakat institutions can enhance efficiency, broaden engagement with donors, and ensure that zakat reaches the most vulnerable populations in a transparent and timely manner.

Conclusion: Integrating digital marketing with zakat practices can significantly enhance the efficiency and socio-economic impact of zakat in Jigawa State. By adopting successful models like Baznas, zakat institutions in Nigeria can effectively tackle social inequality and promote sustainable economic growth.

Novelty: This study introduces an innovative approach by incorporating digital marketing into zakat distribution, providing a model for zakat institutions in developing countries to increase their impact and promote economic development.