Analysis of Islamic Business Ethics Implementation in the “Rosalia Express” Expedition Agent Business in Mantingan Subdistrict, Ngawi Regency, East Java, Indonesia

Abstract

Background: This study analyzes the implementation of Islamic business ethics principles—Siddiq (honesty), Amanah (trustworthiness), ‘Adl (justice), and Tabligh (transparency)—in the operational activities of the Rosalia Express expedition service agency in Mantingan District, Ngawi Regency, East Java. The study aims to examine how these ethical values are integrated into business practices and identify factors supporting or hindering their implementation.

Methods: Employing a qualitative case study approach, data were collected through in-depth interviews with owners, employees, and customers, supplemented by non-participatory observations and document analysis.

Results: The findings reveal that Rosalia Express has effectively and consistently applied the four Islamic business ethics principles, which have become deeply embedded in its organizational culture. This ethical foundation has positively influenced the service quality, as measured by SERVQUAL dimensions, fostering customer satisfaction and loyalty.

Discussion: Internal factors such as strong management commitment and a supportive work environment are key drivers for successful ethical implementation. External challenges include intense price competition and varying customer expectations, which sometimes complicate maintaining strict adherence to ethical standards.

Conclusion: Although Rosalia Express is not formally certified as a Sharia business, its ethical business model aligns strongly with Islamic values. This alignment has contributed to building sustainable competitive advantages, demonstrating that ethical practices rooted in Islamic principles can be effectively applied in conventional business contexts to improve service quality and market position.

Novelty: This study highlights the effective application of Islamic business ethics in a conventional expedition service agency, revealing that ethical principles can create competitive advantages even without formal Sharia certification.